Reimagining spa and salon solutions for the modern era #3
- Case Study
- Redesign, Software Solutions, UI / UX Design
Goal
The goal was to redesign and build a wellness website in Webflow, focusing on user-friendliness and showcasing their core services and wellness booking system. The wellness team wanted to make it easy for users to engage with the company, prioritizing customer needs for quality UI/UX design.
One of our challenges was to make it easy for customers to book appointments, thereby simplifying the user experience.
Challenge
Outcome
We helped Wellness modernize its digital presence and easily connect people to its software solution, Wellness, with a new website built in Webflow. After release, we incorporated bi-weekly iterations based on user feedback to further improve its navigation and make the information easier to digest.
Project timeline
Discovery
How we started
The Wellness product had an existing website when our UX team joined the project. As part of our first steps, we:
- Held a website architecture workshop to map out the well-functioning parts of the old website that were later incorporated into the new website design.
- Facilitated a value proposition and a customer journey workshops which helped our UX team to better understand the old website’s logic and the primary user flows.
How we collaborated with the client
Our UX team worked remotely with the client, but we communicated daily using various collaboration tools, such as:
- Miro whiteboard for roadmap and planning workshops
- Skype, Google Meets, and Upwork for communication
- Figma for creating design solutions
Redesign
Once the essential parts of the old website were defined, we started rethinking the website’s logic and structure. One of our challenges was to make it easy for customers to book appointments, thereby simplifying the user experience. In this phase, we designed a product landing page before the whole website structure and design were finalized.
It was essential to be consistent when designing new pages and elements because we worked on several Wellness products. Therefore, we put together a design system that helps reuse components, and design elements.
Techniques
- UX Design and Research
- Design Sprints
Webflow implementation
Once the product landing page was launched, we designed and developed the rest of the website pages in Webflow, keeping the original website’s logic in mind.
We recruited two groups of people from the target audience who were already familiar with the product and had never heard of the company before to test our design solutions.
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