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Reimagining spa and salon solutions for the modern era

Reimagining spa and salon solutions for the modern era

by | Oct 8, 2025 | Case Studies

Client

Wellness

Industry

Software Solutions

Service

UI/UX Design

Team Setup

1 Designer

Timeline

1 Months

Goal

The goal was to redesign and build a wellness website in Webflow, focusing on user-friendliness and showcasing their core services and wellness booking system. The wellness team wanted to make it easy for users to engage with the company, prioritizing customer needs for quality UI/UX design.

One of our challenges was to make it easy for customers to book appointments, thereby simplifying the user experience.

Challenge

Outcome

We helped Wellness modernize its digital presence and easily connect people to its software solution, Wellness, with a new website built in Webflow. After release, we incorporated bi-weekly iterations based on user feedback to further improve its navigation and make the information easier to digest.

Spa and Salon Solutions Project Timeline

Discovery

How we started

The Wellness product had an existing website when our UX team joined the project. As part of our first steps, we:

  • Held a website architecture workshop to map out the well-functioning parts of the old website that were later incorporated into the new website design.
  • Facilitated a value proposition and a customer journey workshops which helped our UX team to better understand the old website’s logic and the primary user flows.

How we collaborated with the client

Our UX team worked remotely with the client, but we communicated daily using various collaboration tools, such as:

  • Miro whiteboard for roadmap and planning workshops
  • Skype, Google Meets, and Upwork for communication
  • Figma for creating design solutions

Redesign

Once the essential parts of the old website were defined, we started rethinking the website’s logic and structure. One of our challenges was to make it easy for customers to book appointments, thereby simplifying the user experience. In this phase, we designed a product landing page before the whole website structure and design were finalized.

It was essential to be consistent when designing new pages and elements because we worked on several Wellness products. Therefore, we put together a design system that helps reuse components, and design elements.

Techniques

  • UX Design and Research
  • Design Sprints

Webflow implementation

Once the product landing page was launched, we designed and developed the rest of the website pages in Webflow, keeping the original website’s logic in mind.

We recruited two groups of people from the target audience who were already familiar with the product and had never heard of the company before to test our design solutions.

Hire Us

Let’s Discuss Your Project

Are you looking for IT solutions to upscale your business? Excal Technology is your one-stop solution for all of your needs. As the fastest-growing company worldwide, we house a motivated team of developers who are always willing to deliver you the best solutions in the prominent areas of Information Technology.

Get a free consultation and let us know you project idea to turn it into an amazing digital product.