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Selected work

Work that moved the numbers

A few recent partnerships across e-commerce, healthcare, services and D2C — and the outcomes that mattered to them.

USA
+180%

E-commerce · Replatform & CRO

Northwind Retail

A legacy store was slow and leaking revenue. We rebuilt it headless on Shopify, redesigned the funnel and tuned Core Web Vitals — doubling speed and lifting revenue 180% year over year.

+180%

Revenue

-51%

Load time

+34%

AOV

Shopify Headless Next.js CRO

Healthcare · SEO + Redesign

Lumen Health

A trusted clinic was invisible on search. We fixed technical SEO, restructured content and softened the UX — growing organic traffic 240% and booking enquiries alongside it.

+240%

Organic

#1

Key terms

+88%

Enquiries

Technical SEO Content WordPress
Australia
+240%
Canada
3.2×

Professional services · Brand + Site

Maple & Co.

A consultancy needed to look the part. We delivered a new identity and a conversion-focused website — tripling qualified leads within the first quarter.

3.2×

Leads

+64%

Time on site

4 wks

To launch

Branding Webflow Copywriting

D2C · Performance Marketing

Spice Route

A growing food brand was overspending on ads. We restructured campaigns, rebuilt creative and tightened tracking — cutting customer acquisition cost 42% while scaling spend.

-42%

CAC

3.8×

ROAS

+120%

Orders

Meta Ads Google Ads CRO
India
-42%
“Excalt feels like our in-house team — only faster. They turned our site into our best salesperson.”

Jordan Miller · VP Growth, Northwind Retail · USA

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